"In the end we will conserve only what we love. We love only what we understand. We will understand only what we are taught."
Words like "green", "conservation", "eco-friendly", "environmentalist", etc. get thrown around a lot these days. It is easy to forget that the basis of it all is the idea that we live in a world that is fundamentally connected. What we do to our environment ultimately comes back to affect us, sometimes in subtle ways, sometimes drastically.
Our primary role in doing our part for conservation is that of educator. The best way to protect animals and areas which many of us hold so dear is to let people experience them and to give people an understanding of how it is all connected. We strive to have a positive impact on our environment by bringing people out to experience the beauty and majesty of the natural world, while trying to minimize our own impact on the area we operate in.
We feel strongly that we must tread as lightly as possible and be proactive in supporting programs that will help the whales and wildlife we encounter and the environment we operate in. We pride ourselves for being known as a company that operates with great care and respect. This means that we always strive to operate in a way that will not change behavior or interfere with life cycles. It is important to remember that we are in their homes and it is a special opportunity to be able to observe wild animals doing what they do in the wild, hopefully without human interference.
Additionally, while we have always supported different organizations and programs that we feel will have a positive impact, this year we are stepping it up by pledging at least 4% of our profits towards conservation efforts. Some of the programs we have supported in the past and will support this year include: The Center For Whale Research, The Whale Museum, Soundwatch, Orca Network, The Sierra Club, and Save Our Wild Salmon.